Who We Are
FTI Consulting is the world's leading expert-driven consulting firm. Over the last 40 years, FTI Consulting experts have served as the trusted advisor to Fortune 500 companies and the world's leading law and private equity firms when they are facing their greatest opportunities and challenges. Our strong performance and continued success are a direct reflection of the ambition, energy, and commitment of our talented professionals across the globe to make a positive impact for our clients and communities.
At FTI Consulting, you'll be inspired and empowered to make an impact on headline matters that change history. Working side by side with the world's leading experts in your field, you'll be surrounded by an open collaborative culture that embraces diversity, recognition, professional development and most importantly, you.
About The Role
FTI Consulting has five main business segments focused on Forensic and Litigation Consulting, Corporate Finance & Restructuring, Economic Consulting, Technology and Strategic Communications. As the Marketing Leader for the Forensic and Litigation Consulting (FLC) segment, you will play a pivotal role in developing and executing go-to-market strategies that enable our professionals within the segment to deepen current client relationships, create opportunities for new client relationships and enhance brand awareness at the segment and firm level.
This role reports directly to the FLC Segment Leader and will work closely with the FLC Leadership Team to define and execute go-to-market strategies. The Marketing Leader for FLC is responsible for creating, implementing, and managing the overall strategic and operational marketing and client relation-facing activities for FLC. Responsibilities include global strategy development and execution of a holistic marketing program to promote and drive awareness of FLC's capabilities. The role will involve collaboration and coordination across several FLC practice areas and other FTI segments. The role will also be responsible to provide strategic and operational leadership for the segment's business development efforts, including client relationship building and generation of client development ideas. Above all, the Marketing Lead for FLC should implement measurable strategies that aid in driving the segment's revenue goals and increasing awareness at all levels of the segment's global reach. A successful candidate will be a strategic, creative, and highly organized leader who has a proven track record of success in the development and execution of marketing campaigns.
What You'll Do
This role will include, but is not limited to:
Marketing
- The Marketing Leader for FLC will oversee the development and maintenance of practice-specific and segment-specific marketing activities to include:
- Drive the strategy and execution of thought leadership and for the practice(s) to ensure alignment to practice and segment-specific strategies.
- Work with the practice professionals and Corporate Marketing to write, develop and promote thought leadership.
- Coordinate and drive content generation efforts to ensure case studies, website content, bios, brochures, press releases, and external materials are regularly being produced, updated, and used effectively in external marketing efforts.
- Maintain current templates for branding purposes (e.g., bios, engagement highlights) and oversee consistent use.
- Develop a social media strategy and oversee implementation.
- Execute effective, impactful content geared towards target audience.
- Develop a comprehensive events and sponsorship plan and strategy that aligns with the segments priorities and tracks return on investment.
- Ensure a consistent brand story through all event marketing touch points, including websites, social, digital and print advertising, affiliate marketing, and marketing partnerships with our sponsors.
- Research sponsorships and speaking opportunities.
- Understand where our competitors and peers are speaking, sponsoring, etc.
- Develop and oversee a process for follow up after significant marketing/business development events.
- Develop and oversee a process to track ROI for all sponsorships and events.
- Develop and maintain information about awards won within the segment and marketing that information as appropriately.
Business Development
- Work closely with segment Business Developers to coordinate and support efforts as well as maximize revenue generation.
- Develop process to ensure effective collaboration amongst the segment Business Developers as well as a system to track support BD efforts.
- Work closely with Corporate Research, Product Leaders, and senior professionals across the FLC sub-products to build a comprehensive list of targets and regularly identify BD outreach opportunities.
Leadership & Coordination
- Work with the leaders in the segment across all regions and practices, develop and execute a strategic marketing plan to showcase, profile and support our experts and drive coordinated business development efforts.
- Coordinate the segment marketing professionals who support the segment overall and all the FLC sub-practices. This role is tasked with the creation of the marketing department's vision and ensuring those values are adopted among all marketing team members.
- Lead the team to exceed targets and inspire team members to push boundaries, discover new approaches, test new tools, and take calculated risks to produce high-impact results.
- Establish the necessary tools and create the processes required to properly support the marketing of all FLC services.
- Coordinate with FTI's Chief Marketing Officer and the Corporate Marketing Team to ensure the segment is benefiting from Corporate Marketing initiatives and support functions.
- Serve as FLC's liaison with the global marketing teams and business partners to include FTI's CRM and Corporate Communications teams.
- Coordinate with marketing leaders in all regions to implement global initiatives.
- Coordinate Practice Development budget allocation, and along with Marketing spend, assess ROI.
- Develop internal communications, talking points, and other materials for the segment as needed.
