We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.
The SEO & AIO COE senior associate will drive advancement and refinement of both technical and strategic SEO & AIO capabilities, recommendations, and implementations to support RSM's digital strategy and roadmap. They will work closely with the SEO & AIO COE manager, web product leaders and web content teams to ensure web infrastructure, architecture, features, and operations support and enhance the effectiveness of our SEO & AIO strategy –including understanding and implementing solutions that help RSM.com sites gain increased authority and visibility across traditional and AI search platforms.
The SEO & AIO COE senior associate collaborates with the SEO & AIO manager to offer internal SEO & AIO consultation to and serve as an internal SME for the web, analytics, marketing and editorial teams, as appropriate.
This role requires an individual who deeply understands Technical SEO fundamentals and frequent evolutions of the search landscape, and who embraces AI both as a channel for web content and an assistant in the SEO delivery model.
Essential Duties:
Technical SEO & AIO:
- Measure, monitor, and deeply understand our firm’s SEO & AIO performance at the highest level and further by industry & line of business through weekly Technical SEO & AIO Audits and monthly Technical SEO & AIO Health Checks.
- Improve our web performance by developing, implementing and monitoring On-Page SEO & AIO and Technical SEO & AIO optimization strategies to continually improve Core Web Vitals, in partnership with COE and marketing teams.
- Partner closely with .com product owner & developers to enhance SEO & AIO web architecture and infrastructure to better allow search engines to access, crawl, interpret and index website content.
- Drive consistency in Technical SEO & AIO reporting. (50%)
SEO & AIO consulting & strategy:
- Serve as an internal SEO & AIO consultant to key stakeholders within Communications, Marketing and Growth, specifically web content, demand generation and enterprise marketing for technical SEO & AIO implementations and strategy.
- Execute short- and long-term SEO & AIO strategies that move the needle for RSM.
- Support keyword and content research initiatives, as necessary.
- Review on- and off-page metrics to assess the effectiveness of SEO & AIO strategies and perform competitive analyses to proactively recommend changes in SEO & AIO strategy. (20%)
SEO & AIO products/tools:
- Build and maintain dashboards and workspaces in BrightEdge, Semrush, Adobe Analytics and other SEO & AIO monitoring and research tools.
- Serve as a SME/power use for all SEO & AIO tools and able to provide training to technical or non-technical resources.
- Drive education, usage, and adoption of available tools across relevant stakeholders.
- Consistently review marketplace tools and trends to provide recommendations on technology roadmap. (20%)
- Other duties as required. (10%)
MINIMUM REQUIREMENTS:
EDUCATION/CERTIFICATIONS
- Bachelor’s degree or 4 year business equivalent (Required)
TECHNICAL/SOFT SKILLS
- Strong project management skills (Required)
- Strong proficiency in Microsoft office suite (Required)
- Strong verbal and written communication skills (Required)
- Understanding of search engine algorithms and ranking methods (Required)
- Understanding of how to measure and monitor SEO performance (Required)
- Understanding of SEO, SEM and AIO/GEO/AEO strategies and how they work together (Preferred)
- Understanding of common website architectures and back-end requirements to support SEO strategies (Preferred)
- Balance of technical knowledge and business acumen (Preferred)
EXPERIENCE
- 7 years of experience in SEO (technical & strategic) on a B2B marketing team or agency (Required)
- Experience navigating external agency support, interactions, and project/program management (Preferred)
- Experience with BrightEdge, Semrush, and other marketplace SEO tools (Required)
- Knowledge of Adobe Analytics and/or Google Analytics and Google Search Console (Preferred)
LEADERSHIP SKILLS
- Ability to collaborate and strategize with senior level internal and external stakeholders (Required)
- High sense of personal ownership in a matrix organization setting (Required)
- Able to clearly communicate ideas and findings to both technical and non-technical audience (Required)
At RSM, we offer a competitive benefits and compensation package for all our people. We offer flexibility in your schedule, empowering you to balance life’s demands, while also maintaining your ability to serve clients. Learn more about our total rewards at https://rsmus.com/careers/working-at-rsm/benefits https://rsmus.com/careers/el-salvador.html.
RSM does not tolerate discrimination and/or harassment based on race; colour; creed; sincerely held religious beliefs, practices or observances; sex (including pregnancy or disabilities related to nursing); gender (including gender identity and/or gender expression); sexual orientation; HIV Status; national origin; ancestry; familial or marital status; age; physical or mental disability; citizenship; political affiliation; medical condition (including family and medical leave); domestic violence victim status; past, current or prospective service in the Salvadoran Military/Veteran status; pre-disposing genetic characteristics or any other characteristic protected under applicable provincial employment legislation.
Accommodation for applicants with disabilities is available upon request in connection with the recruitment process and/or employment/partnership. RSM is committed to providing equal opportunity and reasonable accommodation for people with disabilities. If you require a reasonable accommodation to complete an application, interview, or otherwise participate in the recruiting process, please send us an email at careers@rsmus.com.
