Data Analytics Manager
In Poland - Warsaw
Simon-Kucher and Partners is a global consultancy that acts as an engine of growth for clients, boosting revenues and profits faster, better, and more sustainably than anyone else, with a clear focus on top-line growth.
The Data Analytics Manager will play a pivotal role in enabling the Marketing CC to deliver insight-led, data-driven insights that inform and empower the global marketing strategy. Working closely with the Head of Digital Strategy & Enablement, this role will design and manage the analytics framework, ensure robust measurement across all channels, and translate data into actionable business recommendations. This is a high-impact role for a data expert who can operate at the intersection of analytics, marketing strategy, and commercial outcomes.
What makes us special:
- Become part of a unique entrepreneurial team. Think independently, use your initiative, and take some risks. Entrepreneurship is a powerful force that drives the growth not only of our firm but our clients and people.
- Unlock the power of opportunity. Advance your career in a thriving company that creates positive impact. We invest in your professional development every step of the way.
- Enjoy balance and flexible working. Be empowered to do your best work – whether it’s remotely or in the office.
- Prioritize your health and wellbeing. No matter where you live, we offer a competitive suite of health benefits to help keep you and your loved ones safe.
- Work in a values-driven culture. At Simon-Kucher, our vision is to become the world's leading growth specialist. Our values guide the way we do business and communicate our distinctiveness. They sum up what we stand for, influence our culture, and drive how and why we do things.
How you will create an impact:
- Lead the design, development, and maintenance of the global marketing analytics framework, covering all digital channels (paid, owned, earned) and offline-to-online integration where applicable.
- Design and implement the strategic integration of all necessary data reporting platforms to ensure seamless data transfer and comprehensive reporting across all marketing channels.
- Partner with the Head of Digital Strategy & Enablement to define measurement KPIs, attribution models, and reporting standards across global campaigns.
- Own marketing data governance, ensuring consistent definitions, data quality, and integrity across systems (CRM, marketing automation, analytics platforms, and BI tools).
- Manage dashboards and automated reporting pipelines that provide actionable insights to regional and global marketing teams.
- Translate performance data into clear recommendations for optimisation, including channel mix adjustments, audience targeting refinements, and content strategy insights.
- Develop advanced segmentation and propensity models to improve campaign targeting and lead scoring.
- Build and maintain tagging, tracking, and data integration frameworks to capture full-funnel marketing performance.
- Provide ad-hoc analysis to support campaign planning, pipeline forecasting, and ROI measurement.
- Collaborate with IT, sales operations, and finance to ensure marketing analytics aligns with compliance guidelines, commercial reporting and revenue tracking.
- Support test-and-learn initiatives by defining experiment design, control groups, and statistical significance methodologies.
Your profile:
- Proven expertise in marketing analytics, with a strong understanding of digital channel measurement, attribution, media mix modelling, and multi-touch analysis.
- Experience in B2B marketing analytics, ideally in a professional services or consulting environment.
- Highly proficient in tools such as Google Analytics (GA4), Google Tag Manager, CRM platforms (Microsoft Dynamics preferred), marketing automation systems (Click Dimensions preferred), and BI tools (Power BI, Tableau, Looker).
- Strong SQL skills and experience working with large, complex datasets, and cloud data warehousing systems such as BigQuery.
- Ability to link marketing performance data to commercial outcomes, including pipeline and revenue impact.
- Skilled at simplifying complex data for non-technical audiences and influencing senior stakeholders.
- Experience managing data governance and compliance with privacy regulations (GDPR, CCPA).
- Strong project management skills, able to prioritise and deliver across multiple concurrent initiatives.
- Excellent written and spoken English (C1 or higher).
If you’re interested, and if you’d like to offer your skills and commitment to our international team, then we would be pleased to receive your application.
Hit the ‘Apply Now’ button to begin your application
About Simon-Kucher
Simon-Kucher is a global consultancy with more than 2,000 employees in 30 countries. Our sole focus is on unlocking better growth that drives measurable revenue and profit for our clients. We achieve this by optimizing every lever of their commercial strategy – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. With 40 years of experience in monetization topics of all kinds, we are regarded as the world’s leading pricing and growth specialist. simon-kucher.com
We believe in building a culture that embraces diversity, equity, and inclusion, creating an environment in which our people feel valued, are able to be themselves and feel their contribution matters. If we get that right, remarkable things will happen; people will grow faster, innovate, feel valued, and create better outcomes for everyone – our people, our clients and, of course, our business.
Your personal contact:
Michalina Grzywacz-Wardacka
Michalina.Grzywacz-Wardacka@simon-kucher.com
